Veganuary at TBC: Welcome to the Veganuary Hotline
Press 1 for flavour. Press 2 for fries. Press 3 if you’ve already broken every resolution except this one.
January is already a lot.
It’s dark, it’s cold, everyone’s skint, and everyone’s full of gym guilt.
No wonder Veganuary gets judged, it shows up right when everyone’s at their lowest.
Veganuary gets lumped into that bleakness. But the food at TBC? It’s anything but.
So this year, we’re doing things differently.
We’re launching the Veganuary Hotline: your unofficial, unfiltered, slightly chaotic guide to eating plant-based without the will to live.
Callers, you’re live on air.
Caller 1: “Help. I’m starving and it’s only day three.”
Oh, sweetheart. You need something substantial. Something that makes you forget you ever uttered the words “new year, new me.”
Routing you to: Jimmy’s.
Specifically, the Fricken Parm, Jimmy’s Veganuary special dish: a vegan chicken burger stacked with marinara, vegan cheese and pesto, served with fries. It’s messy. It’s dramatic.
Caller 2: “I want something vegan but not too vegan.”
Ah yes, the Veganuary tourist. You want flavour, not a lifestyle change.
Connecting you to: plus 84
Their tofu, Bánh Mì, loaded fries, bao, and summer rolls are loud, bright, crunchy, and full of personality.
You’ll forget you’re participating in anything vegan at all.
Caller 3: “I need comfort.”
Say no more. January is cold, dark, and emotionally confusing. You need a bowl that hugs you back.
Transferring you to: Inamo Sukoshi
Their tofu ramen is warm, soothing, slurpable therapy.
Prefer something lighter? The tofu poke or rice bowl will restore your will to live. And because the hotline loves you, here’s a tip: Order any large vegan dish (ramen, poke, katsu, sweet chilli) and they’ll throw in a free portion of edamame.
Caller 4: “I want to feel like I’m on holiday.”
We hear this a lot.
January is not known for its sunshine. But your lunch can be.
Redirecting you to: Baity
Their Sandweesh, Rutz Box, Fattoush, and loaded fries are your one-way ticket out of winter.
Add Tzatziki’s Vegan Gyros or Vegan Box, and suddenly you’re in a warmer climate, spiritually anyway.
Caller 5: “I want something with depth.”
A refined plate. We love to hear it.
Putting you through to: House of Habesha.
Their Vegan Special is rich, aromatic, layered, and full of heart. And because HOH are feeling generous this month, they’re doing buy one get one free on their Vegan Special this month.
Caller 6: “I just want something sweet and cosy.”
Connecting you to: Chocolate Bar by Bullion.
Oat or coconut milk. Vegan marshmallows. A cup of hot chocolate. Pure emotional support.
Final message from the Veganuary Hotline:
Veganuary doesn’t have to be a challenge.
It doesn’t have to be a cleanse.
At TBC, it’s simply a month of brilliant dishes…that happen to be vegan, but more importantly, that happen to be delicious.
Whatever your mood, your motive, or your level of commitment, the Veganuary Hotline has your order ready.
Hang up whenever you’re hungry.